PHOTOGRAPHY
Give every frame a direction.
Bring references, composition, lighting and styling together. Keep the details beside the image that inspired them.
FOR THE WORK BEFORE SET DAY
Your next shoot.
One clear brief.
Bring the product, the references, and the shot-by-shot direction together. So the idea you see is the one everyone makes.
Explore the example brief ↗No account needed. Just a clearer picture.
Brief readyHard, warm key on a coral gradient.
Three products. Every shot in one brief.View completed brief ↗
FROM PHOTO TO SHOT DIRECTION
The idea is in the details.
Pick a photograph. See the direction behind it, then open its finished brief.
SETPIECE / OBJECTS OF DESIRE
Soft Power
Shiseido Benefiance
- COMPOSITION
- Group the products behind ribbed glass. Let the vertical lines give quiet structure.
- LIGHTING
- Soft, diffused light on blush pink; keep reflections low.
- MUST INCLUDE
- All products. Readable labels. Ribbed-glass texture.
A fictional Setpiece brief built around existing photography. Featured brands do not endorse Setbrief.
BUILT AROUND YOUR CREATIVE PROCESS
Different ideas.
The same clear direction.
MOTION
Think beyond the still.
Plan scenes with references, action, timing and camera direction. Shape the sequence before the shoot.
FROM FIRST REFERENCE TO SET DAY
One idea. A clearer path to production.
See how the same reference becomes direction your team can use.
- 01 / REFERENCES
Start with what you see.
Keep the image and the idea together. A sculptural pink surround. One product in focus.
- 02 / SHOT DIRECTION
Make the idea shootable.
Add composition, lighting and must-have details beside the same reference. Give every frame a clear intention.
- 03 / SHAREABLE BRIEF
Bring everyone into the picture.
Share a working brief link or export a PDF. The reference and the direction travel together.
Example workspaceReference → direction → briefSETPIECE · FICTIONAL EXAMPLE
Real or Rendered?
PHOTO 02 / Fenty Beauty Primer
CREATIVE DIRECTION
Sculptural. Tactile. Bold.
COMPOSITION
Frame the primer inside the pink coil. Keep the product as the sole focal point.
LIGHTINGControlled highlights that preserve the sculptural forms.
MUST INCLUDEOne product. Legible label. Full shape of the coil.
Planning motion, too?
Build a storyboard with scene references, timing, action and camera direction. Reorder the sequence before the shoot.
Setpiece is a fictional example reconstructed around Brandon Harrington’s existing photography. This does not mean the original shoot was planned with Setbrief. Featured brands do not endorse Setbrief.
THE WHOLE PICTURE, BEFORE SET DAY
See what clarity
looks like.
Three products. Every reference. All the direction.
Open the completed Objects of Desire brief.
PHOTO 01 / HEROIn the RedA HOME FOR YOUR NEXT SHOOT
Explore before
you subscribe.
Paid plans aren’t open for purchase yet. Start with a complete example brief—no account needed.
FOR PRODUCT PHOTOGRAPHERS
Starter
$18 / month
$168/year billed annually
($14/month equivalent)
- Unlimited briefs
- Shareable brief links with view tracking
- Clean PDF export (no watermark)
- 1 editor seat
FOR STUDIOS & BRAND TEAMS
Brand
$35 / month
$336/year billed annually
($28/month equivalent)
- Everything in Starter
- Unlimited briefs
- Custom brand kit
- Reusable brief templates
Selected launch rates shown for reference. Paid checkout is currently unavailable. See pricing for current availability and terms. Team is coming soon and is not available for purchase.